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Unknown Speaker  0:01   The purpose of wealth talk is to educate, inform, and hopefully entertain you on the subject of building your wealth. Wealth builders recommends you should always take independent financial tax or legal advice before making any decisions around your finances.

Christian Rodwell  0:19  
Welcome to Episode 114 of wealth talk. My name is Christian Rodwell, the membership director for wealth builders. And I'm joined today by our founder, Mr. Kevin Whelan. Hi, Kevin. Hi, Chris. Good to be with you again, sir. Yes, and it's the morning after the the closure of our academy launch month and what a month has been. So a very, very warm welcome to all of our new members who have joined us. And we can't wait to get started with you.

Unknown Speaker  0:46  
I'm very much looking forward to that. We had a q&a session, didn't we very informal, people asking questions last night, which I enjoyed enormously. And it's been good to see the enthusiasm for people to want to take control of their wealth and want to kind of make a commitment to it. As opposed to well drifting, which often people and get caught up with that drift, as indeed, our spotlight today will demonstrate.

Christian Rodwell  1:16  
Yes, that's right. It's the first week of the month. So we always like to shine a spotlight on one of our members. And today, that member is Danny Wade. And Danny is one of our founders, and a wonderful contributor, Kevin.

Unknown Speaker  1:28  
Yeah, she's great. And I think, you know, hats off, we wanted to pick Danny out really because of her warmth, the generosity of time, the generosity of spirit, her humility, and a willingness to just to give to everybody, you know, she's contributed some of our own IP into the program, even you know, so she's just a really great person to have in the community. And what I love about wealth builders more than anything else, is we attract really, really good people, nice people, people, you'd be proud to be associated with no time wasters. No other language I could use for people. She's just a great person to have. And I'm so pleased that you managed to get some good lessons from the story.

Christian Rodwell  2:14  
Yeah. So as always, we'll be walking through our nine step recurring revenue roadmap today, and we'll hear Danny's journey. So let's head on over. Danny, welcome to our talk today. Oh, thanks, Christian. Danny, it's great to have you with us. And you're one of our founding members who joined back in July 2019. So we are pretty much at two years into your journey. I know that it's gotten so so it feels like a really long journey, in a way just because so much has happened. But at the same time, it's gone really quickly. Yeah, and you've been a fantastic contributor, every step of the way, Danny. So we've really enjoyed seeing your journey. And we're going to hear all about it today. So what we're going to do is walk through the recurring revenue roadmap, which obviously is our nine step process, to help members move from place of financial insecurity, onwards towards financial independence, we know that journey takes on average, five years. So you're two years in Danny, and let's begin at the beginning then. So step one is all about mindset. And we also asked our members to really kind of dial into their reason why, you know, why is it important to build wealth? And what's motivating you? So was there a particular catalyst or point that you can think back to Danny, where you decided that you were ready to take some action?

Unknown Speaker  3:33  
Yeah, I think not one huge catalyst, like a lot of people have. But growing up, I saw how hard my mum was working, and you didn't see her much because of the hours that she was putting in. So it was something you know, that we were really pushed, I guess, to look at what we were going to do with our careers. And we were asked, as you know, you get asked, What do you want to be when you grow up? And that changed in very early years from wanting to be in vet? At some point? I think I was about five, six, I think I was about seven, when my answer changed to I just want to earn more money than mum. And, and I think from there, it was always just chasing the money. And I think that's why I've been in sales for over 20 years. So I ended up quitting college within a few months, because I was selling double glazing part time and it was going really well and realize how much I could be earning at 16. So went from there and then did that for a while. And then I was like, right, what do I need to do next and you made a very conscious decision to get into advertising then made a very conscious decision to get into it sales. And now I've been in martech sales for over 13 years. So the money has always been very important. But I think when you then start to realize that the amount of time I spend working now. And you know, yes, I have a very good salary. And that affords me a nice lifestyle. What's my retirement going to look like, you know, my pension alone is not going to afford me the lifestyle I want. And if you think about the amount of free time you expect to have, once you retire, you think, well, how much money I'm gonna need a lot more money than I have. Now. We need a lot more disposable income, to live that nice lifestyle. And so it's just having, I guess, that sense of security, not only for now, but for the future as well. I don't ever want to be in a position where, you know, we're struggling or can't help the kids out with something. And should they need it.

Christian Rodwell  5:44  
And when we launched wealth builders membership back in 2019, Danny scored the foundation program back then, can you remember what attracted you to join the program? And why you decided to work with wealth builders?

Unknown Speaker  5:56  
Yeah. So I came across you because of sass. So my property mentor, Carol mentioned SAS pensions to me, I'd never ever heard of it. And so that's how I came across wealth builders. And I was definitely one of those people, I was always looking for that thing to invest in that would add that layer of security and give that extra income. And I had made so many mistakes. And I think that for me, was really frustrating. I was wanting to do the right things I was wanting to invest, I was wanting to do that. But there's so much false wrong information out there with people with not the right ethics, let's say that you end up you can make some costly mistakes. And I definitely did that. So Fine. And they I just felt once I looked at and I'd heard of you from escape the rat race I, I worked in London, and it was one of those things I've meant to go along to and never had. So your name is familiar. And then when I looked into Kevin, I just felt that this was finally a place that a wasn't just focusing on one source of income, like for me, yes, I'm interested in lots of things, I want more than one in the stream of income. And so many things out there just focus on property or just focused on investments. And this was that really holistic approach that I was looking for, and structured with the detail. And I felt with the right people leading it, that it wasn't just going to be another one of those things where you just kept being upsold, to something else to learn the next bit of information.

Christian Rodwell  7:45  
Great. So that's step one, you connected with your y, you also created your family wealth, business name and logo, which was really great. So that moves us into step two, then Danny, which we call the foundation. So this is really about getting crystal clear on how big the gap is from where you are to where you want to get to. So how much asset income you actually need in order to become financially independent. And can you remember, obviously, we were right at the beginning. And, you know, where are you down the journey now.

Unknown Speaker  8:15  
So I was at the insecurity level, and I still am. So you know, two years into the journey, I have built that asset wealth, I have built income, but it's not where it needs to be yet. However, what I would say is that, I'm completely certain that I will reach security and independence and for those that are familiar with the program will understand those levels. But it does take time. And I think you've just got to learn to enjoy the journey I see. So many people start getting into, you know, the self development and the focus on wanting to grow wealth. And suddenly they decide that they hate their day job, and they are going to throw everything into it. And that can work. But you know, when I'm working full time I've got a family and everything else to think about, there has to be a balance, otherwise, you're just going to burn out and you do need to enjoy the journey. It's not always going to be easy. So give yourself a break. Make sure that you're having time to recharge and so that you can go again and just be really clear, as you say with that why keep connecting with that. And it will keep you going.

Christian Rodwell  9:34  
You making great progress. And we know that you have to give wealth building time and that's the key is not giving up continuing. So yeah, great progress so far. So that moves us into Step three, then Danny, which is all about putting a strong roof in place. And were you able to review the roof when you join Danny and have you started you know putting some of those things into place now.

Unknown Speaker  10:00  
Yeah, so the thing I did straightaway was change the homeownership status. So, again, I couldn't as someone who was proactively always looking for this type of information. And that was a revelation. So change that. And it's very, very easy for anyone to do it's free way to do is fill in a form. So it's changing from, and I don't I don't know if I get this round the right way there's tenants in you change from joint tenants to tenants in common. I think that's the right way. And yeah, so that was really easy, literally just took a form. And I shared that link with so many people I knew to just say, this is something you have to do. And, and I've always had wills in place, I've always had lots of insurance in place. So but the will turns out, it wasn't exactly where it needed to be. So in the process, it's taken me a little while is pretty much written up. I just need to sort some things out in regards to the kids and power of attorney and that sort of thing, but almost there with getting really solid wills in place.

Christian Rodwell  11:07  
Excellent. So that's stage one, then Danny. So that's, you know, having a strong foundation really being clear on where you are right now, where you want to get to giving you that peace of mind knowing that everything is protected. you've reviewed your outgoings, you're ready now to move in stage two, which is all about building knowledge. And step four, which is assets. So we know there are seven different assets, which we call pillars, and which Did you already have some experience with when you joined Danny? And what are the pillars Have you been able to utilize since

Unknown Speaker  11:40  
so when I joined, I had just started my property journey and property training. So that was something that was in the early days of. So that was one, as I mentioned, at the beginning, how I came about wealth builders was because of the SAS pension. So I've also done that my SAS is ready, invested and ready to put into investments. So that is the initial strategy for my SAS, I will be looking at other ways of leveraging that for my property, pillar. And business. So I set up a business. And within that business, I'm building IP. So there's a course that is launching later this year, my book is half written. And I've been doing lots of podcasts and learning social media. And and that has led to a JV relationship that is going to be critical, I think, in helping me launch my course, later this year in terms of leveraging their existing mailing list as a training company. And they feel that the course which is all around productivity is going to be really helpful for their students and audience.

Christian Rodwell  12:59  
Fantastic. Did you mention the home capacity there?

Unknown Speaker  13:01  
Oh, no, I didn't know. Yeah. So yeah, home capacity, and took some of the equity out of the home to fund the property. pillar.

Christian Rodwell  13:13  
So 12345 I think at least five pillars there. Yeah. It's like, yeah, if not six. That's a pretty good effort there, Danny. So Alright, next step, then in Stage Two is about leverage. So leverage is key to wealth building. And it isn't necessarily always financial leverage, but it could be intellectual leverage or relationship Leverage System leverage or time leverage. So can you provide us with an example of how you brought leverage into play to help build your wealth?

Unknown Speaker  13:46  
Yeah, so I guess home capacity is one of those leverage that financially to help build my wealth in the property pillar. And, and one of our early conversations turned into us looking at the IP side of things. So it was coaching was always something I was very interested in as, as you know, I was a goal mapping coach, also when I came to wealth builders. And but I always wanted to create something of my own, but I just wasn't sure and what it is, and all it took was you asking me one question, which was, what does everyone say to you? What's the one thing people come to you on? And it was then suddenly really, really obvious and clear. And I think no one thought of it before. But everything happens for a reason. Obviously, the time is right then for me to really think about building my IP, which is around that productivity side of things and managing lots of roles and commitments and hats and whatever you want to call it. And so yes, so that has that's in progress. Still, it has been a longer journey than I expected as most things are. But as I say, We are now in a strong trajectory to launch in September. So that's very exciting.

Christian Rodwell  15:09  
Yeah, so good use of intellectual leverage there of what you already knew what you were already interested in what you were good at. And then obviously, your relationship with wealth builders and us having that chat. But leveraging Now further relationships, because I believe that's leading to you having an opportunity to speak in front of quite a large crowd later this year to promote your business.

Unknown Speaker  15:33  
Yeah, so I guess that's where the JV element comes in. So that is leveraging an existing relationship I had with a training company and then seeing what I was building and then resonating with it and thinking it would be of benefit. So yes, the I'm going to be at their event on stage in September. And also, there's going to be an offer going out to their mailing list as well. So yeah, I'd have never dreamt of anything like that happening. It is a very large mailing lists. So it just shows that you've just got to keep going. It's just you know, that next step you take is can be the game changer. So yeah, just don't give up even when things aren't always going to plan.

Christian Rodwell  16:21  
No. And I think that's a testament to your character, Danny, because you know, you haven't given up at all over the last two years. And I know that obviously, like everybody, there's, there's highs and lows and ups and downs and brick walls that you have to smash through. And you've just kept on smashing through them. And, you know, fyrst is the acronym we use for leverage, and T is for time. And of course, now you're, you're using your ability to really maximize your time and help others with productivity. And but you mentioned on our q&a last night that you had a call with your coach, john Dale, and, you know, maybe you could just share with us, you know, how you thought you hadn't had a very good month, but then john, and helped you realize all the things that you had been doing, I know, I need to drink my own medicine a lot more.

Unknown Speaker  17:08  
It's just, you know, I keep tracking, it's everything I do to be productive is about keeping track of things. And I think it's just constantly trying to keep your own expectations in check. So yeah, with john, you know, I fill in my pre call form of what I've achieved that month. And I think I'd written a paragraph to say, of, you know, not that much has happened this month. But then I went on to list everything that had happened. And all we had to do was just read it back to me, for me to go, Oh, yeah. Okay, you know, it has been a good month. And I think it was actually that month, I'd had less time, the day job had been crazy, crazy busy. But what I had done is get some of those relationships in place, which means now that I've got a really good platform to launch. And it was the accumulation of all of the effort of probably 18 months worth of effort that's led to that opportunity. But actually, it didn't take that much time to bring that opportunity to life. It took a couple of emails and a phone call. So I think yeah, it felt like the effort hadn't been the same as previous months. But actually, when you look at the outcome, it was phenomenal.

Christian Rodwell  18:25  
Yeah, yeah. So you definitely do fit a lot into the time and as you said, working a full time job to children, husband, lots of demands, but he's still managing to take action every month. So that's great. So we're moving through the roadmap. Now, Danny, and we're on to the final step of stage two. So that's step six, which is strategy. So we've heard the pillars that you've engaged, we've heard where you found leverage. So let's dive into some of the strategies that have helped you increase your thermometer over the last few months. And so perhaps starting with the property pillar, what strategy Have you followed there?

Unknown Speaker  19:04  
So property, it's been Brr, which is the buy refurbish rent, and, and actually refinance. So it's always the Brr. And so, yes, that has over so I had another property complete this year. So that has been really good to just learn the ropes on a couple of smaller projects. And the second project was significantly more complex than the first and looking to move into holiday let's as the next strategy under property to really give that income a boost.

Christian Rodwell  19:42  
Excellent. And then well, we've so many other pillars to choose from. Right. So you've you mentioned the pension pillar. So I guess the strategy there was to create your SAS and then that sort of led into a strategy now of investment by the sounds of things and and then the business pillar The strategy is building your brand and developing an online training course. Yeah, so

Unknown Speaker  20:07  
there's been Yeah, building a Facebook group. There's been running, masterminds and all sorts of just test all of the content. So that I guess that's why it's taken so long. But it's been such an amazing process to go through. When I look back at the first version of the course to where it is now. I'm just so confident. And it was definitely the right thing to do to go through that I know, people launch courses within weeks sometimes. But yeah, it's a beta version, really. So I think I'm going to be bringing to market something really solid. And by the time I get started, it'll be almost two years in the making when it launches. So yes, that's been really good. So I'm hoping to see a, I will see a boost of income from that. And when that launches later in the year.

Christian Rodwell  21:01  
Yeah, looking forward to that very much. Okay, so we're now moving into stage three of the roadmap. And this is all about building assets. And it begins with step seven, which is focus. So once someone's chosen a strategy, Danny, then the key is to follow the wheel of wealth. And we know that means education, support connections, due diligence, and then taking guided action. And that's where our wealth coaches are there every month to help you stay laser focused, and turn the wheel. So what benefits have you gained Danny, from following this process and having that accountability every month?

Unknown Speaker  21:37  
Yeah, for me, it's really good. You know, as I said, I made some costly mistakes before joining wealth builders, and that lends itself completely to my wealth dynamic, which is star creator supporter, where I just tend to go with my gut. So it has just bought the right processes in place and just is a sounding board, if nothing else to be on. So depending on the call, sometimes it is a bit more strategic, but sometimes it's just the opportunity to talk to someone who gets it. And that's one of the biggest benefits of not just the wealth coach, but the whole community is that you've got a safe place to talk about this stuff. It's not really the type of thing you talk about down the pub. And, you know, there's, I don't know if it's just a British thing, but you know, that there's this thing about, you can't really talk about how much you earn, you can't really talk about too much of what's going really well. It's It's so it's just so nice to have that community and the support of a coach who's completely aligned, knows the whole thing. You know, they know everything about what you're trying to achieve what you're working on. So that in itself is so so helpful.

Christian Rodwell  22:55  
Yeah, yeah, no, that's good. And yeah, I know, a lot of good friendships and relationships have been developed, from the wealth builds community, and we've barely had a chance to even meet face to face have we over the last 15 months or so. So looking forward to that, indeed. All right. Step eight now is results. And we know that results come in lots of different shapes and sizes. So of course, we have the wealth chart, you know, up on the wall, we've got the wealth thermometer there. But recurring income doesn't happen every month, we know that you have to put the work in. And sometimes there's months where there's different types of results, you know, perhaps it's contacts that you've made, it's just general boosting confidence. So obviously, this year has been good for you, Danny. So what are some of the results that you've had?

Unknown Speaker  23:39  
So think of mentioned them? I think the key thing has been, I think the kid, the biggest one for me has been securing this relationship and leveraging that relationship, that's going to really help me with the course launch. Because I think anyone that's created some sort of content knows that it could be the best content in the world. But if no one knows about it, you're not going to be able to sell it. So that has been huge. And it's just been Yeah, having yourself as well as that sounding board. And that knowledge with IP that's just really helped me to kind of keep going and focusing on just taking the next steps and not getting too overwhelmed with the bigger picture and what we're trying to achieve with that. Yeah.

Christian Rodwell  24:26  
And how much have you added to your monitor this year so far, Danny? So this year, it's at 658 pounds. Fantastic, brilliant, great result, great result. Okay, final step is Step nine, and this is accelerate. So we know that this stage is all about implementation, stage three, and this can lead into year two, year three all the way to year five is just constantly refining the process turning multiple wheels, but to accelerate yourself towards financial independence is often The compounding those efforts turning multiple wheels. And for most people the journey, as we say, you know, it takes several years. But what do you see as being key in helping you continue to stay focused and to take the necessary steps to reach your own financial goals, Danny,

Unknown Speaker  25:16  
is just guess staying focused on the end goal. And I think as I said, at the beginning, enjoying the process, I feel the level of desperation has gone and I feel everyone that you get overexcited at first, when you start something new, don't you, you have these huge visions of things happening much quicker, they're actually going to happen. And you can decide to hate your day job and resent it. And you know, all of those things, and it's just actually not, you've got to enjoy the journey, it's going to take a while you've got to trust the process, I completely trust that I will be able to achieve what I want to achieve. For me personally, you know, some will do that on just one pillar or one strategy. And for me, I feel as the breadwinner for my family, it's always been really important for me to have two strong sources of income before I even consider getting out of the rat race. I feel like that's the sensible thing to do, you know, who knows what will happen with property or something could happen. And the worst thing that I can think of is getting myself out of the rat race and ending up in a position where I need to go and get a job again. So that is not an option. So I will really focus primarily on property and the business stroke IP, as the primary focus to get me to where I need to be. And then I've got other things obviously, going on in the background as well, with sass and that sort of thing that I'll be able to also leverage.

Christian Rodwell  26:55  
Yeah, and as I said before, you're such a great contributor in the community, Daniel was in there in the Facebook group, and your name is always popping up amongst other members for the help and support that you're they're providing. And of course, you know, you've recorded the the goal mapping module in the academy program. So for anyone who's a current member, who's been mapping out their vision for the future, they'll be familiar with you, obviously, in that section as well. So thank you very much for contributing to the program.

Unknown Speaker  27:24  
No worries at all. I think it's a great and simple tool that everyone can use.

Christian Rodwell  27:30  
Yeah, good. Well, look, Danny, so good to hear your journey so far. And we're only halfway through this year. So I can't wait to see what what's going to take place in the next six months. So thanks once again, for sharing today, Russ,

Unknown Speaker  27:45  
thanks for your support, and to the wider team as well.

Christian Rodwell  27:50  
Okay, I enjoyed that very much. Hope you did, too. So we'll, we'll go into the debrief on that in just a moment, Kevin. But before we do that, let's head on over to trustpilot and scroll through. And we have had a some reviews in the last seven days. But one I'm looking at here is from Helen and Helen says thumbs up to the Academy. I first came across Kevin Whelan at a SAS conference in 2019. I spoke to him and Gary several times before making a decision regarding my SAS. And I never felt like they were trying to coerce me into using their service. Kevin also introduced me to the wealth builders Academy, which has been a significant step in my wealth building journey. And I found a community of like minded people willing to offer help and advise each other on their journeys, I found support from the team, including Christian and rich, co invaluable, willing to help provide information feedback as much as they can. And there's a bit more but I think that sums things up pretty pretty well.

Unknown Speaker  28:50  
Well, there's that word community again, Chris, you know, and I just I just love the power of community over DIY. I mean, I think I've remembered saying, you know, part of the challenge and indeed, on the program itself, part of the challenge why it took me you know, a number of years 15 years actually, to get from a thought to financial independence. Well, now you can get from that thought to financial independence in five years or even less. So, it's just so much more quicker when you've got the support of a really strong community and as you said, they're very elegantly Hello and thank you so much for that, like minded people, not different minded people, people have a like mind and when you put people over like mine together, you get a master mind and that's masterminding and acts that gives acceleration. It's different perspectives, different ways of looking at things in a selfless way. People giving back warmly and generously without necessarily at all actually trying to, you know, act in any kind of selfish or self serving way.

Christian Rodwell  29:57  
Absolutely. And and the guidance every month. From our wealth coaches, and they've last few weeks, we've heard from some of our coaches, we had in half Penny talking about the dangers of building wealth in isolation. And then just last week, we heard from Carol Robinson, and that was really focused around step one of the roadmap, which is all about finding your why. And that, of course, was the starting point for, for Danny and for all of our members. And for Danny in particular, a common story that we hear Kevin looking into the future, looking at the pension and thinking, well, if I just carry on this path, it's not going to get me to where I want to get to,

Unknown Speaker  30:31  
oh, yeah, remember that thought myself. So, you know, we hear that that thought played out when people have some quiet reflection on their careers and in in if they enjoy their careers, they just know that from a financial viewpoint, it's not going to bode well, which is why so many people now actually working into their 70s, because, you know, the financial rewards of what's left after they done the job and saved some money, with the uncertainty of the stock market in very poor interest rate returns is, is a life of uncertainty. And I didn't fancy that at all. And neither did she.

Christian Rodwell  31:08  
Yeah. And another thing that Danny pointed out was, you know, that she had made some costly mistakes in the past. And again, you know, that's a common story, one, you know, myself as well. And it's easy, when you first kind of get switched on to this other world, shall we say, of entrepreneurial endeavors, especially when you've you know, just been in the corporate, you know, employed lifestyle for so long. And then you suddenly realize, wow, you know, there's other things I could be doing. And the search begins online, and you just get bombarded with so many different things, you really don't know which way to turn and who to trust. And, you know, for many people, like, invest in in themselves with good intentions, and it ends up often, you know, disappointingly, and, you know, we try our best caffeine sick, steer people in the right direction, as early as possible.

Unknown Speaker  31:55  
That's an interesting one that grows because you're right, when I know that's more your life, and Danny's was really corporate, when you come out a corporate or when you're in corporate, rather, there's a structure around you, you know, everybody is working for the same company. So there's, you know, at least some common objective. But as soon as you kind of look wider, you take the veestro of the wider world, and you start to see, well, you know, wherever you Google, however you start, you know, it's a very dangerous place. Because you can be, either you can make mistakes of your own, you know, where you just make a decision about what you think is interesting, and, or you think would be a good strategy, but you don't really know enough about yourself, or you don't really know enough about what's needed or the finances and you can make mistakes that way that sets you back from a financial point of view, a confidence point of view. And, of course, a time point of view that can disappoint you and derail you, or, which is we do sometimes see, and that's lamentable, but nonetheless, it's out there is there are others, where their intentions are not as honorable as you'd expect, you know, where their sole ambition is to make profit from you. And their, their values and your outcomes are not aligned. And sometimes difficult to see that through the power of hype and the power of, you know, glossy people and glossy brochures, as we often refer to them, Chris, and we do everything in our power to be the exact opposite of that, not glossy, definitely down to worth, money back guarantees reputation, and integrity is everything. And I hope that comes across. And I think it generally comes across Chris in the reviews as well, doesn't it that people like I mean, Helen just said there, you know, she met me. And while she's she's doing things she never felt under pressure or coerced in any way, shape, or form. And all we do is try and guide people to understand things, and and help them make decisions without trying to we're not concerned if people make the decision or not, as long as they've had enough good information, and they feel as if they're giving us a good hearing, because this is our area of expertise. You know, it's what we do wealth builders is named appropriately because we help people become financially independent and build their wealth. It's not called wealth. reducers. Chris, it's called wealth builders.

Christian Rodwell  34:14  
Yeah. And another couple of words that, you know, we see often in the reviews and echoed by Danny, again, there were holistic construction. So we know obviously, that we have a process and that's tried, tried and tested. And it's holistic as well. Not just focused on any one strategy or, or area. And that's really

Unknown Speaker  34:32  
important, because when you said it, I remember seeing it on for people who are interested in the program, Chris, that the journey of building wealth is a transform nation. It's a transformation of money transformation of self. And this is important because when you change yourself, you get a different view of World of the world, you get to see different things. It's a bit like, you know, the days before travel, you know, all of a sudden when aeroplanes I made travel more cheaply. I know we'll go back to that sometime soon. But you got to see other countries, you got to see other cultures, you got to see other ways of life and other perspectives. And this is the same with wealth is a journey and you need to understand, then you're going to see different things. So you don't want to be looking at building your wealth in just one thing. Because one of anything is always dangerous. One job, one business, one method of building wealth. So the reason why wealth builders is structured this way, is to allow you to look at all of the assets. And there are only seven, you know, that I've tried long and hard, Chris, and we've got that standing thing out there. If you can help me find number eight, I'll send you a very fine case of champagne. But nobody's come up with and because they don't come up with it. The dogs having a good thing

Christian Rodwell  35:52  
Allen might have found it. Yeah. My dog

Unknown Speaker  35:54  
gallon. Yeah. Named after Alan Shearer, of course. But he's trying hard to say, I know, I know. Another.

Christian Rodwell  36:05  
Yeah, yeah, no, that's absolutely true. And, you know, you've got to give it time. We've said this and and Danny's two years into her journey, we know that you have to give wealth building time. And also you've got to enjoy it. And you've got to take some time out to recharge and reflect. And that came across again, in a conversation with with Danny's coach, that she, you know, been so busy, didn't think she'd made some progress. But actually, when she just took that time to reflect and bounce that off her coach realizing the progress that you know, she's she's really powering through? Well,

Unknown Speaker  36:39  
that's, that's, you know, there's a couple of points to make here. The first one is two years might sound a lot. It's not actually because when you've got a full time job, and you're raising a family, and you've got other things, it's not two years, if you think about the number of hours, how many hours does she put into it every month, and then you multiply that. So it's, it's really about getting the most out of those few hours. So it's not really two years, it's x number of hours. The other point is when we get involved in the program, and of course, very early in that journey, we ask people to identify the difference between where they are now in terms of recurring income, which is often zero, to where they want to be that gap is pretty large. So they're always focused on the gap between where they are now where they want to be. And when you always looking at the gap, you're always got a feeling or there's a temptation of a feeling of disappointment, because the gap is too large, and you forget how far you've come. And that's the point you made that her coach reminded her just by saying, Tell me what you've done again this month. And that point men, she actually got to see that she was making progress, but was sort of beating yourself up a little bit about what that progress look like.

Christian Rodwell  37:57  
I think most people overestimate what they can do in 12 months, and they underestimate what they can achieve in five years. And you know, sometimes when we have the first induction call, and we speak to people and you know, we say okay, well, where do you want to be in 12 months, and you know, perhaps people think they can probably achieve more, but the first 12 months is really just getting the foundations in place. And of course, people join at different, you know, stages of their life, some people already have, you know, significant property, and they're already well on the path, and they're looking for different things. But, you know, you've still got to learn the process, haven't you understand about turning the wheel, making sure that that becomes a habit, really understanding all the different points of leverage all the different ways to generate wealth across the Seven Pillars, and that, you know, that first half months is, you know, is often just getting clear and getting confident in that process. And years two, and three are really when the pace picks up.

Unknown Speaker  38:51  
Yeah, because you know, if you think about building a home, for example, you know, the first period of time, your spending is going below ground to allow the foundation to have enough depth to make stability. And that's really part of what you have to do. So it's not just about your finances, it's your mindset, it's the relationship you have with your partner or whatever, you know, trying to get all of these things aligned. So unlike a farmer, you know, you've got to plant the seed before you can reap it. So this is just the natural law. I don't think Danny was complaining about the speed of things. I think she just occasionally was beating yourself up thinking, Well, I'm not making enough progress, but she's making progress of plenty. And if nothing else, you know, she's building at the moment is on the rise. Of course, she's got some new ideas, you know, that we'll talk about with IP and that's, that's important to recognize that and I think that was you have to recognize that she had IP and and that even if sometimes you can get beat up over the speed, you're making progress, and it will happen you know, it's it's kind of like an accelerated journey. Like a car. You know, you you start off in first gear, where you can't get to 70 miles an hour in first gear when you could, but you burn the bloody engine out when you really. So you've got to go through the gears and you know, that's important to recognize that it's, it's exactly like that.

Christian Rodwell  40:15  
Yeah. And actually, if you remember Danny saying just the beginning there that she is now absolutely certain that she will hit her goals, which is just so great to hear. Yeah, yeah. All right. Well, congratulations again, Danny and for all of our members who every month for making fantastic progress. And we hope you enjoyed listening to that today, Kevin, we'll be back with another episode of wealth talk, same time, same place next week. And until then, my friend so yeah.

Unknown Speaker  40:45  
We hope you enjoy today's episode. Don't forget that we are constantly updating our resources inside the wealth builders membership site to help you create, build and protect your wealth. Head over to wealth builders.co.uk slash membership right now for free access. That's wealth builders.co.uk slash membership.Unknown Speaker  0:01  
The purpose of wealth talk is to educate, inform, and hopefully entertain you on the subject of building your wealth. Wealth builders recommends you should always take independent financial tax or legal advice before making any decisions around your finances.

Christian Rodwell  0:19  
Welcome to Episode 114 of wealth talk. My name is Christian Rodwell, the membership director for wealth builders. And I'm joined today by our founder, Mr. Kevin Whelan. Hi, Kevin. Hi, Chris. Good to be with you again, sir. Yes, and it's the morning after the the closure of our academy launch month and what a month has been. So a very, very warm welcome to all of our new members who have joined us. And we can't wait to get started with you.

Unknown Speaker  0:46  
I'm very much looking forward to that. We had a q&a session, didn't we very informal, people asking questions last night, which I enjoyed enormously. And it's been good to see the enthusiasm for people to want to take control of their wealth and want to kind of make a commitment to it. As opposed to well drifting, which often people and get caught up with that drift, as indeed, our spotlight today will demonstrate.

Christian Rodwell  1:16  
Yes, that's right. It's the first week of the month. So we always like to shine a spotlight on one of our members. And today, that member is Danny Wade. And Danny is one of our founders, and a wonderful contributor, Kevin.

Unknown Speaker  1:28  
Yeah, she's great. And I think, you know, hats off, we wanted to pick Danny out really because of her warmth, the generosity of time, the generosity of spirit, her humility, and a willingness to just to give to everybody, you know, she's contributed some of our own IP into the program, even you know, so she's just a really great person to have in the community. And what I love about wealth builders more than anything else, is we attract really, really good people, nice people, people, you'd be proud to be associated with no time wasters. No other language I could use for people. She's just a great person to have. And I'm so pleased that you managed to get some good lessons from the story.

Christian Rodwell  2:14  
Yeah. So as always, we'll be walking through our nine step recurring revenue roadmap today, and we'll hear Danny's journey. So let's head on over. Danny, welcome to our talk today. Oh, thanks, Christian. Danny, it's great to have you with us. And you're one of our founding members who joined back in July 2019. So we are pretty much at two years into your journey. I know that it's gotten so so it feels like a really long journey, in a way just because so much has happened. But at the same time, it's gone really quickly. Yeah, and you've been a fantastic contributor, every step of the way, Danny. So we've really enjoyed seeing your journey. And we're going to hear all about it today. So what we're going to do is walk through the recurring revenue roadmap, which obviously is our nine step process, to help members move from place of financial insecurity, onwards towards financial independence, we know that journey takes on average, five years. So you're two years in Danny, and let's begin at the beginning then. So step one is all about mindset. And we also asked our members to really kind of dial into their reason why, you know, why is it important to build wealth? And what's motivating you? So was there a particular catalyst or point that you can think back to Danny, where you decided that you were ready to take some action?

Unknown Speaker  3:33  
Yeah, I think not one huge catalyst, like a lot of people have. But growing up, I saw how hard my mum was working, and you didn't see her much because of the hours that she was putting in. So it was something you know, that we were really pushed, I guess, to look at what we were going to do with our careers. And we were asked, as you know, you get asked, What do you want to be when you grow up? And that changed in very early years from wanting to be in vet? At some point? I think I was about five, six, I think I was about seven, when my answer changed to I just want to earn more money than mum. And, and I think from there, it was always just chasing the money. And I think that's why I've been in sales for over 20 years. So I ended up quitting college within a few months, because I was selling double glazing part time and it was going really well and realize how much I could be earning at 16. So went from there and then did that for a while. And then I was like, right, what do I need to do next and you made a very conscious decision to get into advertising then made a very conscious decision to get into it sales. And now I've been in martech sales for over 13 years. So the money has always been very important. But I think when you then start to realize that the amount of time I spend working now. And you know, yes, I have a very good salary. And that affords me a nice lifestyle. What's my retirement going to look like, you know, my pension alone is not going to afford me the lifestyle I want. And if you think about the amount of free time you expect to have, once you retire, you think, well, how much money I'm gonna need a lot more money than I have. Now. We need a lot more disposable income, to live that nice lifestyle. And so it's just having, I guess, that sense of security, not only for now, but for the future as well. I don't ever want to be in a position where, you know, we're struggling or can't help the kids out with something. And should they need it.

Christian Rodwell  5:44  
And when we launched wealth builders membership back in 2019, Danny scored the foundation program back then, can you remember what attracted you to join the program? And why you decided to work with wealth builders?

Unknown Speaker  5:56  
Yeah. So I came across you because of sass. So my property mentor, Carol mentioned SAS pensions to me, I'd never ever heard of it. And so that's how I came across wealth builders. And I was definitely one of those people, I was always looking for that thing to invest in that would add that layer of security and give that extra income. And I had made so many mistakes. And I think that for me, was really frustrating. I was wanting to do the right things I was wanting to invest, I was wanting to do that. But there's so much false wrong information out there with people with not the right ethics, let's say that you end up you can make some costly mistakes. And I definitely did that. So Fine. And they I just felt once I looked at and I'd heard of you from escape the rat race I, I worked in London, and it was one of those things I've meant to go along to and never had. So your name is familiar. And then when I looked into Kevin, I just felt that this was finally a place that a wasn't just focusing on one source of income, like for me, yes, I'm interested in lots of things, I want more than one in the stream of income. And so many things out there just focus on property or just focused on investments. And this was that really holistic approach that I was looking for, and structured with the detail. And I felt with the right people leading it, that it wasn't just going to be another one of those things where you just kept being upsold, to something else to learn the next bit of information.

Christian Rodwell  7:45  
Great. So that's step one, you connected with your y, you also created your family wealth, business name and logo, which was really great. So that moves us into step two, then Danny, which we call the foundation. So this is really about getting crystal clear on how big the gap is from where you are to where you want to get to. So how much asset income you actually need in order to become financially independent. And can you remember, obviously, we were right at the beginning. And, you know, where are you down the journey now.

Unknown Speaker  8:15  
So I was at the insecurity level, and I still am. So you know, two years into the journey, I have built that asset wealth, I have built income, but it's not where it needs to be yet. However, what I would say is that, I'm completely certain that I will reach security and independence and for those that are familiar with the program will understand those levels. But it does take time. And I think you've just got to learn to enjoy the journey I see. So many people start getting into, you know, the self development and the focus on wanting to grow wealth. And suddenly they decide that they hate their day job, and they are going to throw everything into it. And that can work. But you know, when I'm working full time I've got a family and everything else to think about, there has to be a balance, otherwise, you're just going to burn out and you do need to enjoy the journey. It's not always going to be easy. So give yourself a break. Make sure that you're having time to recharge and so that you can go again and just be really clear, as you say with that why keep connecting with that. And it will keep you going.

Christian Rodwell  9:34  
You making great progress. And we know that you have to give wealth building time and that's the key is not giving up continuing. So yeah, great progress so far. So that moves us into Step three, then Danny, which is all about putting a strong roof in place. And were you able to review the roof when you join Danny and have you started you know putting some of those things into place now.

Unknown Speaker  10:00  
Yeah, so the thing I did straightaway was change the homeownership status. So, again, I couldn't as someone who was proactively always looking for this type of information. And that was a revelation. So change that. And it's very, very easy for anyone to do it's free way to do is fill in a form. So it's changing from, and I don't I don't know if I get this round the right way there's tenants in you change from joint tenants to tenants in common. I think that's the right way. And yeah, so that was really easy, literally just took a form. And I shared that link with so many people I knew to just say, this is something you have to do. And, and I've always had wills in place, I've always had lots of insurance in place. So but the will turns out, it wasn't exactly where it needed to be. So in the process, it's taken me a little while is pretty much written up. I just need to sort some things out in regards to the kids and power of attorney and that sort of thing, but almost there with getting really solid wills in place.

Christian Rodwell  11:07  
Excellent. So that's stage one, then Danny. So that's, you know, having a strong foundation really being clear on where you are right now, where you want to get to giving you that peace of mind knowing that everything is protected. you've reviewed your outgoings, you're ready now to move in stage two, which is all about building knowledge. And step four, which is assets. So we know there are seven different assets, which we call pillars, and which Did you already have some experience with when you joined Danny? And what are the pillars Have you been able to utilize since

Unknown Speaker  11:40  
so when I joined, I had just started my property journey and property training. So that was something that was in the early days of. So that was one, as I mentioned, at the beginning, how I came about wealth builders was because of the SAS pension. So I've also done that my SAS is ready, invested and ready to put into investments. So that is the initial strategy for my SAS, I will be looking at other ways of leveraging that for my property, pillar. And business. So I set up a business. And within that business, I'm building IP. So there's a course that is launching later this year, my book is half written. And I've been doing lots of podcasts and learning social media. And and that has led to a JV relationship that is going to be critical, I think, in helping me launch my course, later this year in terms of leveraging their existing mailing list as a training company. And they feel that the course which is all around productivity is going to be really helpful for their students and audience.

Christian Rodwell  12:59  
Fantastic. Did you mention the home capacity there?

Unknown Speaker  13:01  
Oh, no, I didn't know. Yeah. So yeah, home capacity, and took some of the equity out of the home to fund the property. pillar.

Christian Rodwell  13:13  
So 12345 I think at least five pillars there. Yeah. It's like, yeah, if not six. That's a pretty good effort there, Danny. So Alright, next step, then in Stage Two is about leverage. So leverage is key to wealth building. And it isn't necessarily always financial leverage, but it could be intellectual leverage or relationship Leverage System leverage or time leverage. So can you provide us with an example of how you brought leverage into play to help build your wealth?

Unknown Speaker  13:46  
Yeah, so I guess home capacity is one of those leverage that financially to help build my wealth in the property pillar. And, and one of our early conversations turned into us looking at the IP side of things. So it was coaching was always something I was very interested in as, as you know, I was a goal mapping coach, also when I came to wealth builders. And but I always wanted to create something of my own, but I just wasn't sure and what it is, and all it took was you asking me one question, which was, what does everyone say to you? What's the one thing people come to you on? And it was then suddenly really, really obvious and clear. And I think no one thought of it before. But everything happens for a reason. Obviously, the time is right then for me to really think about building my IP, which is around that productivity side of things and managing lots of roles and commitments and hats and whatever you want to call it. And so yes, so that has that's in progress. Still, it has been a longer journey than I expected as most things are. But as I say, We are now in a strong trajectory to launch in September. So that's very exciting.

Christian Rodwell  15:09  
Yeah, so good use of intellectual leverage there of what you already knew what you were already interested in what you were good at. And then obviously, your relationship with wealth builders and us having that chat. But leveraging Now further relationships, because I believe that's leading to you having an opportunity to speak in front of quite a large crowd later this year to promote your business.

Unknown Speaker  15:33  
Yeah, so I guess that's where the JV element comes in. So that is leveraging an existing relationship I had with a training company and then seeing what I was building and then resonating with it and thinking it would be of benefit. So yes, the I'm going to be at their event on stage in September. And also, there's going to be an offer going out to their mailing list as well. So yeah, I'd have never dreamt of anything like that happening. It is a very large mailing lists. So it just shows that you've just got to keep going. It's just you know, that next step you take is can be the game changer. So yeah, just don't give up even when things aren't always going to plan.

Christian Rodwell  16:21  
No. And I think that's a testament to your character, Danny, because you know, you haven't given up at all over the last two years. And I know that obviously, like everybody, there's, there's highs and lows and ups and downs and brick walls that you have to smash through. And you've just kept on smashing through them. And, you know, fyrst is the acronym we use for leverage, and T is for time. And of course, now you're, you're using your ability to really maximize your time and help others with productivity. And but you mentioned on our q&a last night that you had a call with your coach, john Dale, and, you know, maybe you could just share with us, you know, how you thought you hadn't had a very good month, but then john, and helped you realize all the things that you had been doing, I know, I need to drink my own medicine a lot more.

Unknown Speaker  17:08  
It's just, you know, I keep tracking, it's everything I do to be productive is about keeping track of things. And I think it's just constantly trying to keep your own expectations in check. So yeah, with john, you know, I fill in my pre call form of what I've achieved that month. And I think I'd written a paragraph to say, of, you know, not that much has happened this month. But then I went on to list everything that had happened. And all we had to do was just read it back to me, for me to go, Oh, yeah. Okay, you know, it has been a good month. And I think it was actually that month, I'd had less time, the day job had been crazy, crazy busy. But what I had done is get some of those relationships in place, which means now that I've got a really good platform to launch. And it was the accumulation of all of the effort of probably 18 months worth of effort that's led to that opportunity. But actually, it didn't take that much time to bring that opportunity to life. It took a couple of emails and a phone call. So I think yeah, it felt like the effort hadn't been the same as previous months. But actually, when you look at the outcome, it was phenomenal.

Christian Rodwell  18:25  
Yeah, yeah. So you definitely do fit a lot into the time and as you said, working a full time job to children, husband, lots of demands, but he's still managing to take action every month. So that's great. So we're moving through the roadmap. Now, Danny, and we're on to the final step of stage two. So that's step six, which is strategy. So we've heard the pillars that you've engaged, we've heard where you found leverage. So let's dive into some of the strategies that have helped you increase your thermometer over the last few months. And so perhaps starting with the property pillar, what strategy Have you followed there?

Unknown Speaker  19:04  
So property, it's been Brr, which is the buy refurbish rent, and, and actually refinance. So it's always the Brr. And so, yes, that has over so I had another property complete this year. So that has been really good to just learn the ropes on a couple of smaller projects. And the second project was significantly more complex than the first and looking to move into holiday let's as the next strategy under property to really give that income a boost.

Christian Rodwell  19:42  
Excellent. And then well, we've so many other pillars to choose from. Right. So you've you mentioned the pension pillar. So I guess the strategy there was to create your SAS and then that sort of led into a strategy now of investment by the sounds of things and and then the business pillar The strategy is building your brand and developing an online training course. Yeah, so

Unknown Speaker  20:07  
there's been Yeah, building a Facebook group. There's been running, masterminds and all sorts of just test all of the content. So that I guess that's why it's taken so long. But it's been such an amazing process to go through. When I look back at the first version of the course to where it is now. I'm just so confident. And it was definitely the right thing to do to go through that I know, people launch courses within weeks sometimes. But yeah, it's a beta version, really. So I think I'm going to be bringing to market something really solid. And by the time I get started, it'll be almost two years in the making when it launches. So yes, that's been really good. So I'm hoping to see a, I will see a boost of income from that. And when that launches later in the year.

Christian Rodwell  21:01  
Yeah, looking forward to that very much. Okay, so we're now moving into stage three of the roadmap. And this is all about building assets. And it begins with step seven, which is focus. So once someone's chosen a strategy, Danny, then the key is to follow the wheel of wealth. And we know that means education, support connections, due diligence, and then taking guided action. And that's where our wealth coaches are there every month to help you stay laser focused, and turn the wheel. So what benefits have you gained Danny, from following this process and having that accountability every month?

Unknown Speaker  21:37  
Yeah, for me, it's really good. You know, as I said, I made some costly mistakes before joining wealth builders, and that lends itself completely to my wealth dynamic, which is star creator supporter, where I just tend to go with my gut. So it has just bought the right processes in place and just is a sounding board, if nothing else to be on. So depending on the call, sometimes it is a bit more strategic, but sometimes it's just the opportunity to talk to someone who gets it. And that's one of the biggest benefits of not just the wealth coach, but the whole community is that you've got a safe place to talk about this stuff. It's not really the type of thing you talk about down the pub. And, you know, there's, I don't know if it's just a British thing, but you know, that there's this thing about, you can't really talk about how much you earn, you can't really talk about too much of what's going really well. It's It's so it's just so nice to have that community and the support of a coach who's completely aligned, knows the whole thing. You know, they know everything about what you're trying to achieve what you're working on. So that in itself is so so helpful.

Christian Rodwell  22:55  
Yeah, yeah, no, that's good. And yeah, I know, a lot of good friendships and relationships have been developed, from the wealth builds community, and we've barely had a chance to even meet face to face have we over the last 15 months or so. So looking forward to that, indeed. All right. Step eight now is results. And we know that results come in lots of different shapes and sizes. So of course, we have the wealth chart, you know, up on the wall, we've got the wealth thermometer there. But recurring income doesn't happen every month, we know that you have to put the work in. And sometimes there's months where there's different types of results, you know, perhaps it's contacts that you've made, it's just general boosting confidence. So obviously, this year has been good for you, Danny. So what are some of the results that you've had?

Unknown Speaker  23:39  
So think of mentioned them? I think the key thing has been, I think the kid, the biggest one for me has been securing this relationship and leveraging that relationship, that's going to really help me with the course launch. Because I think anyone that's created some sort of content knows that it could be the best content in the world. But if no one knows about it, you're not going to be able to sell it. So that has been huge. And it's just been Yeah, having yourself as well as that sounding board. And that knowledge with IP that's just really helped me to kind of keep going and focusing on just taking the next steps and not getting too overwhelmed with the bigger picture and what we're trying to achieve with that. Yeah.

Christian Rodwell  24:26  
And how much have you added to your monitor this year so far, D

Episode summary

In today's episode we talk to a WealthBuilders Academy founder member, Danni Wade, and she shares with us the steps she took to leverage her already existing assets on her journey to reach for financial goals. Make sure to tune in.

Episode notes

In this month’s Member Spotlight we interview WealthBuilders Academy founder member, Danni Wade. We walk through our nine-step recurring revenue roadmap and hear how Danni has taken action every step of the way to leverage the assets she already had in her life and focus on new wealth-building strategies which are moving her closer to achieving her financial goals.

Resources mentioned in this episode