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From Corporate to Six Figures: How Sarah Buckland Built a Freedom-Based Business Empowering Women

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Episode summary

In this episode, Christian Rodwell is joined by Sarah Buckland, founder of She Scales, who shares her inspiring journey from corporate sales in London to building a thriving online business empowering women to achieve financial freedom. Sarah reveals the mindset shifts, strategies, and practical steps that helped her—and now her clients—grow from startup to six figures and beyond. Listeners will discover how to overcome confidence barriers, create recurring income, and develop the right offer to accelerate business growth, with actionable advice relevant to all ambitious entrepreneurs.

Episode notes

Key Topics Covered

1. Sarah’s Journey: From Corporate to Entrepreneur

  • Why Sarah left a successful sales career for a life of freedom and travel.
  • The importance of building a business around personal values—especially freedom.
  • How the COVID-19 lockdown was a catalyst for launching She Scales.

2. Making the Leap: Advice for Aspiring Entrepreneurs

  • Don’t quit your job until you’ve validated your offer and secured your first clients.
  • Everyone’s circumstances are different—assess your risk tolerance and responsibilities.
  • The power of urgency and going “all in” when the timing is right.

3. Finding Your True Strengths

  • Early detours: retraining in design before realising her passion for sales coaching.
  • Why it’s normal to “get it wrong” before finding the right fit.
  • The value of building an audience and learning new skills—even if you pivot later.

4. The Six Steps to Six Figures Framework

Sarah’s proven process for scaling to £100k+:

  • Mindset: Prioritise mental, emotional, and spiritual health.
  • Foundations: Define your ideal client and core offer.
  • Positioning: Decide where you sit in the market and communicate your value.
  • Marketing: Build your online presence and generate trust before the sales call.
  • Sales: Move prospects from “interested” to “client” with effective conversations.
  • Scale: Systemise, automate, and introduce recurring revenue streams.

5. Building Recurring Income & Asset-Based Wealth

  • The journey from trading time for money to creating group programmes, memberships, and digital assets.
  • Why recurring income brings security, peace, and true freedom.
  • The importance of live testing before automating or scaling.

6. Overcoming Sales Mindset Blocks

  • Reframing sales as service: “Every time you sell, you serve.”
  • How to price confidently and raise your rates as your expertise grows.
  • The “main character energy” mindset—putting yourself first to serve others from a place of abundance.

7. The Power of Community & Networking

  • Building a support network of like-minded entrepreneurs is critical for resilience and growth.
  • Masterminds, group programmes, and online communities offer knowledge, support, and accountability.
  • “Your network is your net worth”—why relationships matter more than tactics.

8. Practical Tips for Fast Growth

  • Focus on high-ticket offers and have more real sales conversations.
  • Track money-making activities, not just marketing or content creation.
  • Use accountability to stay consistent and motivated.

Actionable Takeaways

  • Validate Your Offer: Get client results and feedback before making big business decisions.
  • Prioritise Your Wellbeing: Look after yourself so you can serve others effectively.
  • Build Recurring Revenue: Move beyond one-off sales to memberships, programmes, and digital products.
  • Embrace Community: Surround yourself with people who share your vision and values.
  • Sell with Confidence: Believe in your offer and don’t be afraid to charge what you’re worth.

Resources mentioned in this episode

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